Privacy Policy

Data Controller

Please email


Collected Personal Data

2.    The data we collect about you


Personal data, or personal information, means any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data).


We may collect, use, store and transfer different kinds of personal about you which we have grouped together as follows:


-        Identity Data includes first name, maiden name, last name, username or similar identifier,        marital status, title, date of birth and gender.

-        Image Data includes images captured by closed circuit television in our booking office and our taxis and private hire vehicles.

-        Contact Data includes billing address, delivery address, email address and telephone numbers.

-        Financial Data includes bank account and payment card details.

-        Transaction Data includes details about payments to and from you and other details of products and services you have purchased from us, including your destination of travel.

-        Technical Data includes internet protocol (IP) address, your login details, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access this website or our applications.

-        Profile Data includes your username and password, purchases or orders made by you, your interests, preferences, feedback and survey responses.

-        Usage Data includes information about how you use our website, our applications, products and services.

-        Marketing and Communications Data includes your preferences in receiving marketing from us and our third parties and your communication preferences.


We also collect, use and share Aggregated Data such as statistical or demographic data for any purpose. Aggregated Data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your Usage Data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect Aggregated Data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this privacy notice.


With your explicit consent we may collect information on your health to help us provide an appropriate service to you. However, we do not collect any other Special Categories of Personal Data about you (this includes details about your race or ethnicity, religious or philosophical beliefs, sex life, sexual orientation, political opinions, trade union membership and genetic and biometric data). Nor do we collect any information about criminal convictions and offences.


If you fail to provide your personal data


Where we need to collect personal data by law, or under the terms of a contract we have with you and you fail to provide that data when requested, we may not be able to perform the contract we have or are trying to enter with you (for example, to provide you with goods or services). In this case, we may have to cancel a product or service you have with us but we will notify you if this is the case at the time.


3.    How is your personal data collected?

We use different methods to collect data from and about you including through:

-        Direct interactions. You may give us your Identity, Image, Contact and Financial Data by filling in forms, using our services, or corresponding with us in person or by post, phone, email or otherwise. This includes personal data you provide when you:

-          apply for our products or services;

-          create an account on our website or through our applications;

-          subscribe to our service or publications;

-          request marketing to be sent to you;

-          enter a competition, promotion or survey; or

-          give us some feedback.


-        Automated technologies or interactions. As you interact with our website or our applications, we may automatically collect Technical Data about your equipment, browsing actions and patterns. We collect this personal data by using cookies, server logs and other similar technologies.


Purpose of collecting data

(a)  Notifying you about changes to our terms and privacy policy

(b) Asking you to leave a review or take a survey

(a)  Identity

(b) Contact

(c)  Profile

(d) Marketing and Communications

(a)  Performance of a contract with you

(b) Necessary to comply with a legal obligation

(c)  Necessary for our legitimate interest (to keep our records updated and to study how customers use our products / services)


To enable you to partake in a prize draw, competition or complete a survey.

(a)  Identity

(b) Contact

(c)  Profile

(d) Usage

(e)  Marketing and Communications

(a)  Performance of a contract with you

(b) Necessary for our legitimate interests (to study how our customers use our products/services, to develop them and grow our business).


To administer and protect our business, this website (including troubleshooting, data analysis, testing, system maintenance, support, reporting and hosting of data) and our applications.

(a)  Identity

(b) Contact

(c)  Technical

(d) Image

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